Stacked-Hats-RESIZE.gif

LIDS 

Serving up dope athletic snapbacks since '95, LIDS is ready to make the crossover into fashion. The team of influencers will introduce this exclusive line of limited edition snapbacks through a series of classes demonstrating each of their unique skills. So get ready for the chance to learn how to produce beats from TAKU, learn how to act from Zoe Kravitz, and more.                               #ClassIsInSession

Art Director: Kalhu Jay // Copywriter: Cristina Marquez Barreto

 

Meet the influencers

top 3 names.jpg
 

Print Ads will Lead People to The How-To Videos on social and the microsite

2 poster mockup.png
 

Social Ads Give teasers of the videos and lead to the full videos on the microsite

 
Taku.png
4x5 yes julz.png
lids-social-carousel-ad-gifs-cut-phone.gif
 

The Microsite

Website-Animation.gif
 

The New snapback Collection Designed by the influencers

Includes specialty designed packaging and pamphlet inserts

 
box insert.jpg
 

  (click through images below)

 
 

suggested #100class Social content

Models: Giano Currie, Cheyna Holmes, Sandra Abou Jaoudeh

resize-jumping-on-cart.gif
square DCS_8862.jpg
hat-catch-trick.gif
Stacked-Hats-IG-RESIZE1.gif
square DCS_8187.jpg
DCS_8190.jpg
360-Cheyna.gif
resize-Stay-Lit-G-Ig-Format.gif
all hast together footer.jpg