LIDS

 
 
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Everybody wants to be a DJ, Actor, Model, etc. LIDS wants to break into fashion. They're going to do that by giving the kids what they want; exclusive lessons from some of the industry's finest. The team of influencers will introduce this line of limited edition snapbacks through a series of how-to classes about their respective fields. So get ready for the chance to learn how to produce beats from TAKU, how to act from Zoe Kravitz, how to promote parties from YesJulz, and more. #ClassIsInSession

AD: Kalhu Jay + CW: Cristina Marquez

 
 

Meet the influencers

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Print Ads will Lead People to The How-To Videos on social and the microsite

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Social Ads Give teasers of the videos and lead to the full videos on the microsite

 
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The Microsite

 
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The New snapback Collection Designed by the influencers

Includes specialty designed packaging and pamphlet inserts

 
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  (click through images below)

 
 

suggested #100class Social content

Models: Giano Currie, Cheyna Holmes, Sandra Abou Jaoudeh

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