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LIDS 

Serving up dope athletic snapbacks since '95, LIDS is ready to make the crossover into fashion. Here's how we'll introduce it to the world. And yes, it does include 'influencers'.

Art Director: Kalhu Jay // Copywriter: Cristina Marquez Barreto

Meet the influencers

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how this works

Each hat is a limited edition design but you have the chance to save one design and have it sold in LIDS stores permanently. You do this by voting for which hat design you don't want to go away. The fun part is you cast your vote by downloading your influencer-of-choice's emoji pack off the website.

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Insert for Packaging

suggested #hundredclass Social content

Models: Giano Currie, Cheyna Holmes, Sandra Abou Jaoudeh

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The Microsite

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