Art Director: Kalhu Jay
Copywriters: Cristina Marquez
LIDS has set the standard for the athletic cap industry for the past 60 years. Now it's time for them to take on the fashion hat-wear industry with their 1 of 100 exclusive fashionable designs. Only 100 of each of the designs will be produced making these hats instant collectibles. To introduce this line to the public, 'The 100 Class' social media influencer program will bring in up and coming names in music, fashion, and art to promote the line.
Each of the influencers were chosen because they are attached to larger creative collectives making them 1 of 100 themselves.
Let's see what the class can do when they're 100 strong.
If you design it, they will come.
Class is in session.